Organic Valley Culminates 2005 with Launch of 'Generation Organic'

Organic Valley Culminates 2005 with Launch of 'Generation Organic': "Commits to Save the American Family Farmer, an Endangered Species
Sets Sales Record of $245 Million

LAFARGE, Wis., Dec. 19 /PRNewswire/ -- 'Generation Organic,' a campaign to
save the family farmer from extinction by bringing new farmers into organic
agriculture, was announced today by Organic Valley Family of Farms, America's
largest cooperative of organic farmers and one of the country's leading
national organic brands.
'Generation Organic is the 'Endangered Species Protection Act' for the
American family farmer. U.S. farmers have disappeared from the land at the
rate of "